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What’s The Word #1? “Home Movers”

April 11, 2019

“” uses conversational analysis to understand our emotions, our needs, and our intent. As we use this to build predictive data segments for...


How The Flexibility Of Conversational Audiences Can Help You Win March Madness.

March 26, 2019

How The Flexibility Of Conversational Audiences Can Help You Win March Madness. With tens of millions of people glued to TVs, computers, and smartphon...


Adobe Summit News: To Launch Predictive Data Segments into Adobe Audience Manager at Summit ‘19

March 15, 2019 is a great addition to the marketplace. Uniquely their data is built using Conversational Analysis — what we say online is translated into...


The Real Story of Super Bowl LIII Was That A Grass Roots Meme Stole The Show From A “Boring” Game and Millions of $$$ of “Boring Ads”; We Have The Data

February 4, 2019

It’s official, one of the top 5 emotions expressed online about the game was boredom, not just for the game, but for the ads too. Only a SpongeBob mem...


Gillette — The Angriest A Man Can Get

January 16, 2019

Good for Gillette. It doesn’t really matter if you love or hate the message, taking a stand and putting your brand equity on the line is a hard, risky...


Can consumer conversation be the key to predicting a billion-dollar video game launch in 2018?

November 13, 2018

October was a massive month for video game sales with three of the biggest titles of 2018 dropped over the course of a few weeks. With Bethesda’s Fall...


Who Wins In The Emotional Candy Battleground This Halloween? And what that tells us about how each state really feels about the brands fighting for our dollars.

October 27, 2018

Love, happiness, and desire might feel like natural emotions to associate with candy, but what about ‘success’, ‘remorse’, ‘amusement’ and ‘relief’? U...


Why we all need a love/hate relationship with targeting data

October 15, 2018

Strong emotions lead to strong actions, making emotional analysis an intriguing capability in digital marketing.In the run-up to the 2016 Presidential...

Learn 2.0 – Using Conversational Analysis For Audience Data and Research

October 15, 2018

What we SAY is a great indicator of what we FEEL, what we INTEND and what we WANT. By analyzing the written word, we elevate the understanding that br...


The Impact of Boycotts on Brands

July 17, 2018

Whether they want to or not, some of the world’s biggest brands have recently stumbled into politically charged social conversations. Our audience....


The Marketer’s Guide to Audience Building

July 17, 2018

$347 billion was wasted in 2016 on marketing that didn’t work. How is that possible? For starters, 65% of content created by brands never reaches its ...


Life Stage Marketing Report: Targeting from Graduates to Retirees

August 1, 2017 research found that people going through pivotal life events like graduation, marriage or starting families are more likely to have simila...


Adweek Webinar: Personalization at Scale

June 29, 2017

In 2016, businesses wasted $347 billion globally on marketing campaigns because they simply did not work. How is that possible? Their campaigns were n...