The United States Marine Corps was looking to identify an audience of potential recruits, with a focus on unemployed millennial males.
The United States Marine Corps used syndicated Gen Z and Millennial audiences to define a foundational group around the 18-24 age requested by the USMC. By adding in identifying elements for people in college, people discussing college, or those that are currently unemployed, the USMC was able to build an audience of prime candidates.
Utilizing audience.ai data, the USMC was able to generate:
139% higher on-target rate compared to the expected campaign benchmark.
A new audience of 2.6 million unemployed millennials they could engage with