The Impact of Boycotts on Brands

The Impact of Boycotts on Brands

Whether they want to or not, some of the world’s biggest brands have recently stumbled into politically charged social conversations.Our audience.ai research report takes a look at the data behind the brand boycott hype, using millions of online conversations,...
The Marketer’s Guide to Audience Building

The Marketer’s Guide to Audience Building

$347 billion was wasted in 2016 on marketing that didn’t work. How is that possible? For starters, 65% of content created by brands never reaches its intended target.Why? We’re so busy telling consumers that they should be interested in our brands that we’re not...
Adweek Webinar: Personalization at Scale

Adweek Webinar: Personalization at Scale

Your browser does not support the video tag.In 2016, businesses wasted $347 billion globally on marketing campaigns because they simply did not work. How is that possible? Their campaigns were not relevant. Why? They didn’t capitalize on technologies that achieve...