by kp | Jan 16, 2019 | Think
Good for Gillette. It doesn’t really matter if you love or hate the message, taking a stand and putting your brand equity on the line is a hard, risky decision, yet Gillette did it.In recent examples, Nike of course just did very well from the same approach, as did...
by kp | Nov 13, 2018 | Think
October was a massive month for video game sales with three of the biggest titles of 2018 dropped over the course of a few weeks. With Bethesda’s Fallout 76 launching in mid-November can we expect another weekend blockbuster and maybe even another record setting sales...
by kp | Oct 15, 2018 | Think
Strong emotions lead to strong actions, making emotional analysis an intriguing capability in digital marketing. In the run-up to the 2016 Presidential election, like most good data companies, Networked Insights wanted to make a prediction on the outcome to...
by kp | Jul 17, 2018 | Think
Whether they want to or not, some of the world’s biggest brands have recently stumbled into politically charged social conversations.Our audience.ai research report takes a look at the data behind the brand boycott hype, using millions of online conversations,...
