Gillette — The Angriest A Man Can Get

Gillette — The Angriest A Man Can Get

Good for Gillette. It doesn’t really matter if you love or hate the message, taking a stand and putting your brand equity on the line is a hard, risky decision, yet Gillette did it.In recent examples, Nike of course just did very well from the same approach, as did...
Why we all need a love/hate relationship with targeting data

Why we all need a love/hate relationship with targeting data

Strong emotions lead to strong actions, making emotional analysis an intriguing capability in digital marketing. In the run-up to the 2016 Presidential election, like most good data companies, Networked Insights wanted to make a prediction on the outcome to...
The Impact of Boycotts on Brands

The Impact of Boycotts on Brands

Whether they want to or not, some of the world’s biggest brands have recently stumbled into politically charged social conversations.Our audience.ai research report takes a look at the data behind the brand boycott hype, using millions of online conversations,...