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Love, happiness, and desire might feel like natural emotions to associate with candy, but what about ‘success’, ‘remorse’, ‘amusement’ and ‘relief’? Using powerful AI to interpret what we say online, Networked Insights has spent the last decade perfecting its picture of how language translates to emotions, and how those strong emotions translate to actions, in this case, candy consumption!
By factoring in the volume and intensity of 38 emotions, we ranked how the nation really feels, state by state. And, well, as we might expect, emotions always reveal some very real curveballs!
Illinois is the most representative of the nation’s overall feelings ranking Snickers in the top spot, followed by Skittles and then Sour Patch Kids.
But Utah gets the warm and fuzzies for Ghirardelli, Minnesota just can’t show enough how much it loves Sweet Tarts, Montana is all about the Grandparent’s favorite, Werther’s Original, and Arkansas must be watching its figure with its passion for…. 5 Gum!
What does your state love? Check our complete ranking….
Alabama — (1st) Reese’s (2nd) Twix (3rd) Kit Kat
Alaska — (1st) Snickers (2nd) Sour Patch Kids (3rd) Twix
Arizona — (1st) Skittles (2nd) Sour Patch Kids (3rd) Big Red
Arkansas — (1st) Twizzlers (2nd) Skittles (3rd) 5 Gum
California — (1st) Air Heads (2nd) Twizzlers (3rd) Sour Patch Kids
Colorado — (1st) Skittles (2nd) Snickers (3rd) Twix
Connecticut — (1st) Almond Joy (2nd) Twizzlers (3rd) Smarties
Delaware — (1st) Reese’s (2nd) Twizzlers (3rd) Snickers
Florida — (1st) Twix (2nd) Skittles (3rd) Jolly Rancher
Georgia —(1st) Skittles (2nd) Twix (3rd) Twizzlers
Hawaii — (1st) Kit Kat (2nd) Sour Patch Kids (3rd) Big Red
Idaho — (1st) Butterfinger (2nd) Hershey’s (3rd) Red Vines
Illinois — (1st) Snickers (2nd) Skittles (3rd) Sour Patch Kids
Indiana — (1st) Reese’s (2nd) Hershey’s (3rd) Twix
Iowa — (1st) Baby Ruth (2nd) Kit Kat (3rd) Snickers
Kansas —(1st) Jolly Rancher (2nd) Sour Patch Kids (3rd) Skittles
Kentucky — (1st) Swedish Fish (2nd) Skittles (3rd) Sour Patch Kids
Louisiana — (1st) Airheads (2nd) Skittles (3rd) Smarties
Maine — (1st) Red Vines (2nd) Starburst (3rd) Twizzlers
Maryland — (1st) Reese’s (2nd) Swedish Fish (3rd) Skittles
Massachusetts — (1st) Hershey’s (2nd) Reese’s (3rd) Snickers
Michigan — (1st) Starburst (2nd) Skittles (3rd) Twizzlers
Minnesota —(1st) Tarts (2nd) Tootsie Pops (3rd) Starburst
Mississippi — (1st) Snickers (2nd) Skittles (3rd) Starburst
Missouri — (1st ) Hershey’s (2nd) Twix (3rd) Reese’s
Montana —(1st ) Kit Kat (2nd) Werther’s Original (3rd) Jolly Rancher
Nebraska — (1st) Hershey’s (2nd) Reese’s (3rd) Snickers
Nevada — (1st) Skittles (2nd) Jolly Ranchers (3rd) Smarties
New Hampshire — (1st) Butterfinger (2nd) Snickers (3rd) Milky Way
New Jersey — (1st) Snickers (2nd) Hershey’s (3rd) Reese’s
New Mexico — (1st) Snickers (2nd) Twix (3rd) Kit Kat
New York — (1st) Sour Patch Kids (2nd) Snickers (3rd) Skittles
North Carolina — (1st) M&Ms (2nd) Snickers (3rd) Reese’s
North Dakota — (1st) Skittles (2nd) Starburst (3rd) M&Ms
Ohio — (1st) Airheads (2nd) Skittles (3rd) Smarties
Oklahoma — (1st) Skittles (2nd) Twix (3rd) Kit Kat
Oregon — (1st) M&Ms (2nd) Reese’s (3rd) Snickers
Pennsylvania — (1st) Twizzlers (2nd) Kit Kat (3rd) Jolly Rancher
Rhode Island — (1st) Butterfinger (2nd) Hershey’s (3rd) Twix
South Carolina — (1st) Kit Kat (2nd) Hershey’s (3rd) M&Ms
South Dakota — (1st) Tootsie Pops (2nd) Andes (3rd) Snickers
Tennessee — (1st) Twix (2nd) Snickers (3rd) Reese’s
Texas —(1st) Sour Patch Kids (2nd) Skittles (3rd) Jolly Rancher
Utah — (1st) Skittles (2nd) Snickers (3rd) Ghirardelli
Vermont — (1st) Starburst (2nd) Skittles (3rd) Jolly Rancher
Virginia — (1st) Reese’s (2nd) Hershey’s (3rd) Kit Kat
Washington — (1st) Sour Patch Kids (2nd) Skittles (3rd) Snickers
West Virginia — (1st) Snickers (2nd) Sour Patch Kids (3rd) Smarties
Wisconsin — (1st) Snickers (2nd) Reese’s (3rd) Skittles
Wyoming — (1st) Kit Kat (2nd) Jolly Ranchers (3rd) Reese’s
Learn more about using emotions to help your brand conduct audience research or find new segments of audiences for targeting: Why We All Need A “LOVE / HATE” Relationship With Targeting Data)
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audience.ai research found that people going through pivotal life events like graduation, marriage or starting families are more likely to have similar interests and affinities than those in similar demographic targeting groups based on age, gender or income.
For the study, audience.ai examined millions of conversations through the lens of five significant life stages to understand how audience interests, conversations and brand preference differ from life stage to life stage.
Check out what we discovered, like how recent graduates differ from retirees in the media they consume or how new parents differ from affluent professionals in the brands they love or why millennials and retirees may have more in common than expected.
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