by Lauren | Sep 10, 2019 | Case Study
Hershey’s OPTIMISTIC TWEETERS CAMPAIGN AUDIENCE: 3.7 MILLION HAPPY PEOPLE CHALLENGE Hershey’s was looking to identify users who have a positive behavioral outlook on life. SOLUTION By leveraging Networked Insights’ robust taxonomy of motivations, behaviors,...
by Lauren | Sep 10, 2019 | Case Study
Guardian HALLOWEEN CAMPAIGN AUDIENCE: MOMS PARTICULARLY INTERESTED IN DIY CRAFTS FOR THEIR CHILDREN CHALLENGE Guardian needed help identifying who to target and the ideal timing to target for their Halloween Campaign. SOLUTION Using audience.ai, Guardian was...
by Lauren | Sep 10, 2019 | Case Study
Disney CAPTAIN AMERICA: CIVIL WAR CAMPAIGN AUDIENCE: 9.4 MILLION FIRST NAME USERS CHALLENGE Disney was looking to create a uniquely personalized video promo campaign for the launch of their marquee film “Captain America: Civil War.” Their concept was to create...
by Lauren | Sep 8, 2019 | Case Study
Activewear Fashion Brand NICHE AUDIENCES AT SCALE, IDENTIFIED FROM THEIR CRM FILE AUDIENCE: 23 NICHE FASHION BUYING AUDIENCES CHALLENGE To find new customers that will generate a ROI+ result when digitally targeted. The brand had historically tried many logical...
by Lauren | Sep 8, 2019 | Case Study
Marine Corps RECRUITMENT CAMPAIGN AUDIENCE: 2.6 MILLION UNEMPLOYED MILLENNIALS CHALLENGE The United States Marine Corps was looking to identify an audience of potential recruits, with a focus on unemployed millennial males. SOLUTION The United States Marine...
by Lauren | Sep 8, 2019 | Case Study
Under Armour CUSTOM AUDIENCE ACTIVATION AUDIENCE: ATHLETIC FEMALES CHALLENGE Under Armour was looking for strategic insights to fuel their upcoming launch of new products aimed at females. UA wanted to tap into a new opportunity audience of “Athletic Females”...
