Guardian needed help identifying who to target and the ideal timing to target for their Halloween Campaign.

Using audience.ai, Guardian was able to identify an audience of Moms particularly interested in DIY crafts for their children. They also identified the exact day that conversations piqued on those activities, with a focus on Halloween. They then developed a costume-making video they released on exactly the right day.

The video resulted in the most successful content piece in the company’s history.

• 2000% increase in content engagement