Disney was looking to create a uniquely personalized video promo campaign for the launch of their marquee film “Captain America: Civil War.” Their concept was to create videos featuring stars from the film, with a prepared response using those first names.
SOLUTION
Disney created dozens of audiences using audience.ai, identifying consumer first names from their Twitter profiles. The pooled first name audiences were then targeted with customized film content, achieving true personalization at scale.
RESULTS
By having personalized content available at scale for over 9.4M users using audience.ai, the Disney team promoting Captain America achieved fantastic results.