Activewear Fashion Brand

NICHE AUDIENCES AT SCALE, IDENTIFIED FROM THEIR CRM FILE

AUDIENCE: 23 NICHE FASHION BUYING AUDIENCES

 

CHALLENGE

To find new customers that will generate a ROI+ result when digitally targeted. The brand had historically tried many logical segments (moms, females 21-35, yoga etc.) but none had come close to their ROI goal.

SOLUTION

Discovered many unique niche audiences, to generate positive return AND scale.

  • We ran a match of their CRM customer file against the audience.ai profiles to generate a comprehensive analysis of buyers
  • Identified pockets of opportunity in the gaps between current customers and perceived customers
  • Segments were loaded into their DSP, along with transparent look-alike models to find the optimal ROI / scale balance

SAMPLE AUDIENCES

  • athletic apparel buyers
  • Females talking about:
    • “undies”
    • bras”
    • “partying”
    • “summer vacation”
    • “single moms”
    • “moms who like Rihanna”

RESULTS

First performance-repeatable targeting data.

  • 20% increase in performance-repeatable targeting data
  • 45% reduction in CPA