To find new customers that will generate a ROI+ result when digitally targeted. The brand had historically tried many logical segments (moms, females 21-35, yoga etc.) but none had come close to their ROI goal.

Discovered many unique niche audiences, to generate positive return AND scale.

• We ran a match of their CRM customer file against the audience.ai profiles to generate a comprehensive analysis of buyers
• Identified pockets of opportunity in the gaps between current customers and perceived customers
• Segments were loaded into their DSP, along with transparent look-alike models to find the optimal ROI / scale balance

• athletic apparel buyers
• Females talking about:
  • “undies”
  • bras”
  • “partying”
  • “summer vacation”
  • “single moms”
  • “moms who like Rihanna”

First performance-repeatable targeting data.

• 20% increase in performance-repeatable targeting data
• 45% reduction in CPA