NICHE AUDIENCES AT SCALE, IDENTIFIED FROM THEIR CRM FILE
AUDIENCE: 23 NICHE FASHION BUYING AUDIENCES
CHALLENGE
To find new customers that will generate a ROI+ result when digitally targeted. The brand had historically tried many logical segments (moms, females 21-35, yoga etc.) but none had come close to their ROI goal.
SOLUTION
Discovered many unique niche audiences, to generate positive return AND scale.
- We ran a match of their CRM customer file against the audience.ai profiles to generate a comprehensive analysis of buyers
- Identified pockets of opportunity in the gaps between current customers and perceived customers
- Segments were loaded into their DSP, along with transparent look-alike models to find the optimal ROI / scale balance
SAMPLE AUDIENCES
- athletic apparel buyers
- Females talking about:
- “undies”
- bras”
- “partying”
- “summer vacation”
- “single moms”
- “moms who like Rihanna”
RESULTS
First performance-repeatable targeting data.
- 20% increase in performance-repeatable targeting data
- 45% reduction in CPA