NICHE AUDIENCES AT SCALE, IDENTIFIED FROM THEIR CRM FILE
AUDIENCE:23 NICHE FASHION BUYING AUDIENCES
To find new customers that will generate a ROI+ result when digitally targeted. The brand had historically tried many logical segments (moms, females 21-35, yoga etc.) but none had come close to their ROI goal.
Discovered many unique niche audiences, to generate positive return AND scale.
We ran a match of their CRM customer file against the audience.ai profiles to generate a comprehensive analysis of buyers
Identified pockets of opportunity in the gaps between current customers and perceived customers
Segments were loaded into their DSP, along with transparent look-alike models to find the optimal ROI / scale balance
athletic apparel buyers
Females talking about:
“moms who like Rihanna”
First performance-repeatable targeting data.
20% increase in performance-repeatable targeting data