Case Study: Marine Corps

Case Study: Marine Corps

Marine Corps RECRUITMENT CAMPAIGN AUDIENCE:  2.6 MILLION UNEMPLOYED MILLENNIALS   CHALLENGE The United States Marine Corps was looking to identify an audience of potential recruits, with a focus on unemployed millennial males. SOLUTION The United States Marine...
Case Study: Under Armour

Case Study: Under Armour

Under Armour CUSTOM AUDIENCE ACTIVATION AUDIENCE: ATHLETIC FEMALES   CHALLENGE Under Armour was looking for strategic insights to fuel their upcoming launch of new products aimed at females. UA wanted to tap into a new opportunity audience of “Athletic Females”...