Case Study: Hershey’s

Case Study: Hershey’s

Hershey’s OPTIMISTIC TWEETERS CAMPAIGN AUDIENCE:  3.7 MILLION HAPPY PEOPLE   CHALLENGE Hershey’s was looking to identify users who have a positive behavioral outlook on life. SOLUTION By leveraging Networked Insights’ robust taxonomy of motivations, behaviors,...
Case Study: Guardian

Case Study: Guardian

Guardian HALLOWEEN CAMPAIGN AUDIENCE: MOMS PARTICULARLY INTERESTED IN DIY CRAFTS FOR THEIR CHILDREN   CHALLENGE Guardian needed help identifying who to target and the ideal timing to target for their Halloween Campaign. SOLUTION Using audience.ai, Guardian was...
Case Study: Disney

Case Study: Disney

Disney CAPTAIN AMERICA: CIVIL WAR CAMPAIGN AUDIENCE:  9.4 MILLION FIRST NAME USERS   CHALLENGE Disney was looking to create a uniquely personalized video promo campaign for the launch of their marquee film “Captain America: Civil War.” Their concept was to create...
Case Study: Activewear Fashion Brand

Case Study: Activewear Fashion Brand

Activewear Fashion Brand NICHE AUDIENCES AT SCALE, IDENTIFIED FROM THEIR CRM FILE AUDIENCE: 23 NICHE FASHION BUYING AUDIENCES   CHALLENGE To find new customers that will generate a ROI+ result when digitally targeted. The brand had historically tried many logical...
Case Study: Marine Corps

Case Study: Marine Corps

Marine Corps RECRUITMENT CAMPAIGN AUDIENCE:  2.6 MILLION UNEMPLOYED MILLENNIALS   CHALLENGE The United States Marine Corps was looking to identify an audience of potential recruits, with a focus on unemployed millennial males. SOLUTION The United States Marine...