Anyone and everyone provides cookie-cutter data, we provide data customized to your own audience, based on what they are talking about online.
And if you don’t know who you should be targeting, our research team will provide the answers.
What is the business wanting to achieve?
Research & Analaysis
What defines the audience that will drive the most success?
Data Where You Need it
Custom segments in your DMP, DSP or even CRM file.
How did the outreach to that audience change their behaviors and feelings?
Step 1: Where to begin
Start with your own CRM file, a list of competitors or social followers.
Audience Data for programmatic and offline media buying
Custom data segments that are built for your business to solve your current needs. Every segment is defined with your team before our researchers analyze 200+m profiles to find your best matches.
Your data segments are made available in your preferred programmatic platform or DMP, or as batch files for offline targeting. CRM matching available.
Step 2: Our data, where You want it
- Programmatic advertising
- Call centers
- Direct mail
- Direct mail
- Product development
- What defines advocates
- Customer journey, actionable moments
- Your unique need
Step 3: Transparent scaling
Targeting audiences is a balance of precision, scale and performance. Once audience.ai has identified the audiences best suited for your goals, we provide 3 levels of scaling for each segment.
Being transparent allows you to measure the performance of each one, and find the optimal achievable scale
Our data tells us what is to come, allowing for accurate, predictive life stage marketing up to 90 days in advance. We have both EXPRESSED and INFERRED life stage data. Choose from one of our typical segments, or request a fully custom audience segment.
New teen driver
Off to college
Caring for elderly
Our foundation is CONVERSATION
“With another baby on the way, we are definitely outgrowing our house.”
“I’m always in a rush – good thing the line for a McMuffin is always fast!”
“I pay $200/month for a slow connection!!”
“On to another project – currently sanding away and trying to pick a neutral stain!”
Buying a new house
Fast food eater
I hate my current cable/internet provider!!
We’ve found many audiences
Individuals that were environmentally friendly, who talked about solar power and wind power.
Individuals abstaining from alcohol for reasons including pregnancy, religion, and health.
Females who are outdoorsy, recently married, have certain outgoing behaviors, and are interested in wellness and/or personal finance.
For the lender who had a message for military families.
Heavy Data Users
Affluent Early Adopters
Early Season Holiday Shoppers
Positive Change Makers