In 2016, businesses wasted $347 billion globally on marketing campaigns because they simply did not work. How is that possible? Their campaigns were not relevant. Why? They didn’t capitalize on technologies that achieve personalization at scale. More than simply surviving, brands and agencies must be relevant to their customers. When compared to cookies or demographic targeting, combining artificial intelligence with public conversational data offers marketers a deeper data set and a more holistic view of their audience, which means better targeting.