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Disney

CAPTAIN AMERICA: CIVIL WAR CAMPAIGN

AUDIENCE:
9.4 MILLION FIRST NAME USERS


CHALLENGE

Disney was looking to create a uniquely personalized video promo campaign for the launch of their marquee film “Captain America: Civil War.” Their concept was to create videos featuring stars from the film, with a prepared response using those first names.

SOLUTION

Disney created dozens of audiences using audience.ai, identifying consumer first names from their Twitter profiles. The pooled first name audiences were then targeted with customized film content, achieving true personalization at scale.

RESULTS

By having personalized content available at scale for over 9.4M users using audience.ai, the Disney team promoting Captain America achieved fantastic results.

  • Over 2 million video views in the first 24 hours
  • Over 440,000 opt-ins
  • 316% increase in views compared to benchmarks