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Love, happiness, and desire might feel like natural emotions to associate with candy, but what about ‘success’, ‘remorse’, ‘amusement’ and ‘relief’? Using powerful AI to interpret what we say online, Networked Insights has spent the last decade perfecting its picture of how language translates to emotions, and how those strong emotions translate to actions, in this case, candy consumption!


By factoring in the volume and intensity of 38 emotions, we ranked how the nation really feels, state by state. And, well, as we might expect, emotions always reveal some very real curveballs!


Illinois is the most representative of the nation’s overall feelings ranking Snickers in the top spot, followed by Skittles and then Sour Patch Kids.


But Utah gets the warm and fuzzies for Ghirardelli, Minnesota just can’t show enough how much it loves Sweet Tarts, Montana is all about the Grandparent’s favorite, Werther’s Original, and Arkansas must be watching its figure with its passion for…. 5 Gum!


What does your state love? Check our complete ranking….


Alabama — 
(1st) Reese’s (2nd) Twix (3rd) Kit Kat

Alaska — (1st) Snickers (2nd) Sour Patch Kids (3rd) Twix

Arizona — (1st) Skittles (2nd) Sour Patch Kids (3rd) Big Red

Arkansas — (1st) Twizzlers (2nd) Skittles (3rd) 5 Gum

California — (1st) Air Heads (2nd) Twizzlers (3rd) Sour Patch Kids

Colorado — (1st) Skittles (2nd) Snickers (3rd) Twix

Connecticut — (1st) Almond Joy (2nd) Twizzlers (3rd) Smarties

Delaware — (1st) Reese’s (2nd) Twizzlers (3rd) Snickers

Florida — (1st) Twix (2nd) Skittles (3rd) Jolly Rancher

Georgia —(1st) Skittles (2nd) Twix (3rd) Twizzlers

Hawaii — (1st) Kit Kat (2nd) Sour Patch Kids (3rd) Big Red

Idaho — (1st) Butterfinger (2nd) Hershey’s (3rd) Red Vines

Illinois — (1st) Snickers (2nd) Skittles (3rd) Sour Patch Kids

Indiana — (1st) Reese’s (2nd) Hershey’s (3rd) Twix

Iowa — (1st) Baby Ruth (2nd) Kit Kat (3rd) Snickers

Kansas —(1st) Jolly Rancher (2nd) Sour Patch Kids (3rd) Skittles

Kentucky — (1st) Swedish Fish (2nd) Skittles (3rd) Sour Patch Kids

Louisiana — (1st) Airheads (2nd) Skittles (3rd) Smarties

Maine — (1st) Red Vines (2nd) Starburst (3rd) Twizzlers

Maryland — (1st) Reese’s (2nd) Swedish Fish (3rd) Skittles

Massachusetts — (1st) Hershey’s (2nd) Reese’s (3rd) Snickers

Michigan — (1st) Starburst (2nd) Skittles (3rd) Twizzlers

Minnesota —(1st) Tarts (2nd) Tootsie Pops (3rd) Starburst

Mississippi — (1st) Snickers (2nd) Skittles (3rd) Starburst

Missouri — (1st ) Hershey’s (2nd) Twix (3rd) Reese’s

Montana —(1st ) Kit Kat (2nd) Werther’s Original (3rd) Jolly Rancher

Nebraska — (1st) Hershey’s (2nd) Reese’s (3rd) Snickers

Nevada — (1st) Skittles (2nd) Jolly Ranchers (3rd) Smarties

New Hampshire — (1st) Butterfinger (2nd) Snickers (3rd) Milky Way

New Jersey — (1st) Snickers (2nd) Hershey’s (3rd) Reese’s

New Mexico — (1st) Snickers (2nd) Twix (3rd) Kit Kat

New York — (1st) Sour Patch Kids (2nd) Snickers (3rd) Skittles

North Carolina — (1st) M&Ms (2nd) Snickers (3rd) Reese’s

North Dakota — (1st) Skittles (2nd) Starburst (3rd) M&Ms

Ohio — (1st) Airheads (2nd) Skittles (3rd) Smarties

Oklahoma — (1st) Skittles (2nd) Twix (3rd) Kit Kat

Oregon — (1st) M&Ms (2nd) Reese’s (3rd) Snickers

Pennsylvania — (1st) Twizzlers (2nd) Kit Kat (3rd) Jolly Rancher

Rhode Island — (1st) Butterfinger (2nd) Hershey’s (3rd) Twix

South Carolina — (1st) Kit Kat (2nd) Hershey’s (3rd) M&Ms

South Dakota — (1st) Tootsie Pops (2nd) Andes (3rd) Snickers

Tennessee — (1st) Twix (2nd) Snickers (3rd) Reese’s

Texas —(1st) Sour Patch Kids (2nd) Skittles (3rd) Jolly Rancher

Utah — (1st) Skittles (2nd) Snickers (3rd) Ghirardelli

Vermont — (1st) Starburst (2nd) Skittles (3rd) Jolly Rancher

Virginia — (1st) Reese’s (2nd) Hershey’s (3rd) Kit Kat

Washington — (1st) Sour Patch Kids (2nd) Skittles (3rd) Snickers

West Virginia — (1st) Snickers (2nd) Sour Patch Kids (3rd) Smarties

Wisconsin — (1st) Snickers (2nd) Reese’s (3rd) Skittles

Wyoming — (1st) Kit Kat (2nd) Jolly Ranchers (3rd) Reese’s


Learn more about using emotions to help your brand conduct audience research or find new segments of audiences for targeting: Why We All Need A “LOVE / HATE” Relationship With Targeting Data)

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